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Othr Wrk

A Dolly Parton fragrance bottle against a purple background.
Dolly Parton Fragrance
Green Clean fragrance bottles arranged against a green background.
Clean est. 2003 Digital
A red sculptural Billie Eilish fragrance bottle against a red background.
Billie Eilish Fragrances
Red fragrance bottles arranged against a red background.
Sabrina Carpenter Fragrance
AdvertisingDigitalStoriesMusicEditorialExperiential

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studio@othrwrld.nyc@othrwrld.nyc

Agency: JMD
Production Company: OTHRWRLD

Founder & Chief Creative Director: Jon Dinapoli
VP, Creative: Karina Sonowski
Art Directors: Natalie Dumanian, J’aime Leblond

Director & Photographer: Jessie English
Producer: Emily Jones
Production Manager: Jono Field
Production Coordinator: Ashna Patil
Production Assistants: Jennifer Kauffmann, Cami Miles

DOP: Isaac Rosenthal
Swing: Iain Gomez
DIT / Digi Tech: John Munroe

Production Designer: Wayne Warner
Art Director: Loz McInnes

Editor: Hayley Brown

Britney Spears Fragrances keeps coming back to us for the content that runs across their e-commerce, social and digital channels. Since early 2025 we have shot the core collection for e-commerce, created launch assets for Goddess Fantasy, and refreshed the evergreen library across Fantasy, Midnight Fantasy, Fantasy Sheer and Fantasy Intense.

Each shoot is built with JMD around a tight shot list: hero product stills, sparkle and texture moments, looping GIFs, short fragrance films (Curious, Fantasy and Midnight) and creator-style UGC content, all captured in a day or two so the brand has a steady stream of fresh assets.

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