OGX & Maui Moisture Campaign
OGX needed a ton of assets for a sprawling two-year digital campaign across Maui Moisture and OGX. Global also popped in to request technical before-and-afters for 30 different products. We held a monster casting to find eight talent, sourced a studio in NYC with working shower sets, partnered with Havas to figure out our path through a shot list that seemed insurmountable, and we prevailed. Many bathroom sets were built, glorious hair was swung in slow motion, and four days later we had everything they needed.
Credits:
Agency: Havas
Production Company: OTHRWRLD
OTHRWRLD:
Production
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Casting
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Locations
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Video and Photography Production
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Retouching
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Post-Production
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Color Grade
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