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Agency: JMD

President, Creative Director: Jon Dinapoli
VP, Creative: Karina Sonowski
Art Director: Wayne Warner
Art Director Assistant: Evelin Jasso

Photographer & Director: Jessie English
DOP: Isaac Rosenthal
1st AC: John Kesl
Gaffer: Frederick Lam
Key Grip: Frank Florencio
Electrician: Francisco “Cisco” Amaya
Phantom Tech / DIT: Joe Belack, Mariusz Cichon
MoCo Tech: Riley Morgan
MoCo Assistants: Mark Weston, Andrew Peister
Digi Tech: Matthew Cylinder
Photo Assistant: Dakota Harper
BTS: Nicholas Nazmi

Producer: Tara Trullinger
1st AD: Emily Jones
Production Coordinator: John Ryan Gage
Production Assistant: Elijah Nurse
Production Intern: Jayden Trullinger

Lead Production Designer: Fantic Dimur
Prop Stylist: Bree Merkwan
Prop Assistant: Julissa Oñate
Wardrobe Stylists: Hollie Van Osenbruggen, Rika Watanabe
Wardrobe Assistant: Dannie Giglevitch

Makeup: Angela Davis Deacon
Makeup Assistant: Kellie Silsby
Hair: David Cruz
Hair Assistant: Abby Amparan
Manicurist: Dan Terry

Talent: Zeta Cruz (State), Anastasiia Koval, Aliya Blackman (ONE), Trinidad De La Noi (Supreme), Bailey Militar (Crawford), Kathryn Carter (State), Joy Hellinger (Crawford)
Hand Talent: Dujonette “DJ” Smith, Sonya Matejovic (Carmen Hand Model Mgmt)

Original Music Composition: Gabriel Judet-Weinshel
Studio: Brooklyn Cyc Studio
Lighting: Moz Lighting

Clean Reserve were pioneering the technology to create a fragrance without alcohol and needed something really attention-grabbing to break through the noise. Enter robot arms and Phantom cameras, a huge casting to find seven faces, a space large enough for our “glambot” setup, huge fish tanks and many, many gallons of distilled water. Four days and thousands of frames later, we had a dreamy, aqueous campaign, an award-winning education system and in-store assets for days.

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