Clean est. 2003 Hair & Body Perfume Mists

Clean est. 2003 needed a campaign that would make a big splash for their new range of body mists, adorably designed by JMD to look like popsicles.

We needed three girls, three days, a studio with full natural light, a rooftop in the city, a bicycle, a beach and a park, and we needed to get it all within budget.

OTHRWRLD handled casting and held two full casting days to find the right faces among hundreds of girls. We found the perfect rooftop studio with an all-glass ceiling and figured out how not to cook the cast and crew in the July heat while shooting in what amounted to a greenhouse. We scouted the new parks along the Hudson River and found our perfect city beach. We customized pool floats, bicycles and coolers and created an oasis high above midtown at Go Studios.

We shot three different sets of advertising assets for all four launch fragrances, a campaign video across five locations (and even made it through one of those crazy summer storms), all PDP and TMD assets, and some social launch material along with a full catalog of BTS.

We handled post-production end to end in collaboration with JMD and handed in enough assets to get them through launch and beyond.

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