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Agency: JMD
Production Company: OTHRWRLD

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Creative Director: Jon Dinapoli

Photographer & Director: Jessie English
DOP: Isaac Rosenthal

Wardrobe Stylist: Hollie Van Osenbruggen
Prop Stylist: Wayne Warner
Hair: Matthew Monzon
Makeup: Mark De Los Reyes (Paradis Agency)

Casting: OTHRWRLD
Editor: Hayley Brown
Post-Production: OTHRWRLD

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We needed to create the tropical location without the budget for, well, a location. Instead, we grabbed a big old light and a mid-sized studio in midtown. Coupling great lighting with great prop styling and some highly curated stock footage, we were transported to the Caribbean without ever leaving NYC.

Delivery included campaign stills for in-store and digital, campaign video with multiple cut-downs, formats and end card swap-outs, social media rollout campaign images, GIFs and videos, explainer videos for BA education, a corporate launch sizzle reel and deck design for distributor launches and Cannes engagements.

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